Name: Overtone Haircare Inc.            Website: www.overtone.co         Contact: hi@overtone.co

OVERTONE

We are color fanatics, and we are busy people.  Busy people who understand busy people who are also color fanatics.

We know what it’s like. Wake up, get to the salon, (or your bathroom sink) and sit for a while to have GORGEOUS color that puts a smile on your face and a spring in your step.  You’re the happiest happy you’ve ever happied. That is, until you have to wash your hair. You’ve held out as long as you could, but there’s nothing to be done anymore. And then, well, your color fades. You repeat the whole process over and over and over until your hair becomes dry and faded and sad from all the time spent dyeing.

We don’t want to do that anymore.

Meet oVertone – our color-keeping conditioning secret. It’s a two-parter: use the Daily Conditioner whenever you would normally use conditioner, and make a once-a-week spa date for yourself and Go Deep – our hyper-hydrating extra color boost treatment.

Now, our hair color might not be found in nature (right NOW, at least), but that doesn’t mean we don’t care about the earth or the creatures on it. We’re committed to keeping oVertone vegan and cruelty free, and as a company, we are constantly re-evaluating our process and looking for more ways to reduce our impact and make informed decisions.

oVertone was created by us, Maegan and Liora. Connected by neverending Skype sessions, we concocted a product that both of us had always wanted – a conditioner that would heal our hair between dye jobs and keep it looking as bright on day 60 as it does on day 1. We knew tons of friends who had struggled with the same awful fading problems, and we wanted to be the solution. oVertone is an end to cold showers and a reintroduction to heat styling. It’s a way to keep your hair healthy and colorful every day, no matter how often you shampoo. We want to be bold AND look the part 24/7, no matter how long ago our last salon trip happened.

Don’t see your color? Our conditioners are made to be mixed together. Do you have more of a pinky-purple shade? Mix our pink and purple conditioners! Have multi-colored hair? Grab some clips and get to sectioning. And please – send us pictures of your creations! We want to see how YOU stay bold.

Well? What are you waiting for?